402. Webinar on adoption of new practices in agriculture

I was invited to present a webinar on “Why aren’t farmers adopting my …?” How to design projects that change practice.

It was hosted by Pru Cook for the Southern NSW Drought Resilience Adoption & Innovation Hub. It took the form of a conversation, with Pru asking me questions. It covered issues such as the factors that influence farmers when they consider adopting a new practice, designing research, development and extension efforts with adoption in mind, the ADOPT tool for predicting adoption in agriculture, and adoption pathways analysis.

Date: Thursday, October 19th 2023 at 3:00PM AEDT.

To view a video recording of the webinar, see: