Communication, Environment

255 – Science communication: The Matrix

Here is a wonderful example of how to communicate a fairly dry scientific concept in a way that is clear, engaging and entertaining.

It’s a video created by Don Driscoll, an ecologist from the Australian National University (and a co-member with me and others of the Environmental Decisions Group). The topic is “the matrix” – the areas that surround patches of remnant native vegetation. You mightn’t think this sounds like a promising way to spend four minutes of your time, but check it out. I think you’ll enjoy it.

Don’s done a wonderful job. He created it on his kitchen table at home over the course of a couple of weeks, to the consternation of his family! Because it’s an animation, it required a lot of painstaking work to put it together. Just as impressive, though, is the creativity that went into the story line and the script. If the topic was a bit more sexy, I reckon it would go viral. Look out Psy.

Watch it at YouTube here, or click below.